The Milton Keynes-based team has given fans the tool to design the car's livery as part of its 'Make Your Mark' campaign. The idea is to give fans the tool to design their own livery for each of the three races taking place in the USA this year.
Miami vibes 🥰 We can’t wait to see it on track 👊 pic.twitter.com/uJpLNk6NXx
— Oracle Red Bull Racing (@redbullracing) May 3, 2023
This is a unique moment for Red Bull. The team has calculated that in its 19-year history, it has only chosen to showcase a one-off livery at one race six times. The livery for the Miami race was created by Argentinian graphic design student Martina Andriano. It was selected from thousands of entries by team boss Christian Horner and representatives of the team's key business partners, including Oracle, Bybit and Mobil 1. The new livery ingeniously combined Red Bull's traditional navy blue with the pink and blue lines characteristic of the Florida race weekend. The winner of the competition flew to the USA to see her creation in person.
The Make Your Mark initiative is great and gives our fans a say in the car livery for all three races in the USA
said Christian Horner, he also added:
Other teams have not thought of this. It's important for our team to involve the fans in what we do and give them such unique opportunities. I think Martina has done a great job and the livery will look incredible when you see it live. The design maintains the ethos of who we are but showcases RB19 Miami. It's going to be something special when you see it on the track. I'm excited to see what people will give us for the races in Austin and, of course, Las Vegas. It promises to be excitin.
Red Bull Boss ended.
